Elite Supps Batemans Bay

Back to the beginning

The truth is that we’re singularly obsessed with everything connected to health and fitness, and we have been from the very beginning.

We love seeing people succeed in their wellbeing goals. We’re desperately passionate about helping people live better lives. That’s the secret sauce that has flavoured our own success as a business.

Actually, in the beginning we had not much to do with supplements and more to do with workouts. In 2005, three fitness obsessed siblings – ex-Socceroo Sebastian Giampaolo, who had also played for APIA, Inter Monaro and Heidelberg in the heady days of the National Soccer League, and his younger brothers Tony and Joe – opened a gym in Canberra’s Woden.

That gym had a small shop that sold supplements. The shop was almost an afterthought, but it quickly became the focus.

As customers began to appreciate the fitness and wellbeing benefits offered by the supplements, the three brothers realised after just a few months that there may be a niche for such products. They jumped on a plane to the USA and signed a deal with one of the best supplement brands at the time to sell their products in Australia.

The brothers’ new business was called Elite Distributors. Under that banner, magic began to happen.