While we are all sitting around waiting for the next big hardware announcement, Xbox has decided to kick off its 25th-anniversary celebrations in the most refreshing way possible. The green machine is partnering with Fanta for a massive global “Wanta Fanta” takeover that is putting legendary characters onto cans and bottles across Australia.
This isn’t just a simple sticker job, either. Starting this April, you’ll be able to hunt down special edition packaging featuring the heavy hitters of the Xbox library, Halo, Call of Duty, World of Warcraft, and Diablo IV.
The Rewards: More Than Just a Sugar Hit
The real draw here for most of us will be the “loot drop” aspect. By scanning the QR codes on the special 1.25L and 600mL bottles (or the 250mL multipacks), you can enter a draw for some genuinely top-tier gear.
Here is the breakdown of what is up for grabs:
- The Big Gear: Xbox Series X consoles, handheld gaming PCs, and custom controllers.
- The “Buffs”: Xbox Game Pass Ultimate subscriptions to keep your library stacked.
- In-Game Loot: Exclusive digital rewards to make your character stand out in the lobby.
It is a clever way to celebrate 25 years of Xbox in Australia. As Martyn Ferguson from Coca-Cola South Pacific puts it, the partnership is all about that “shared fun” that has defined the local gaming scene for over two decades.
A Character-Driven Collection
The designs themselves are essentially collectibles for fans of the franchises. Seeing Master Chief or Lilith taking over your fridge is a vibe, and it’s clearly aimed at meeting gamers exactly when they are likely mid-session and in need of a cold one.
While we are still waiting to see if there are any “secret” flavours hidden in the mix (imagine a sour cherry Diablo brew?), the standard Fanta range is getting the full Spartan treatment.
The collection will be rolling out to Australian retailers throughout April. If you’re looking to upgrade your setup or just want to stock up on some gamer-themed refreshments, keep your eyes peeled for those QR codes.
Visit: https://www.coca-cola.com/au/en/offerings/fanta-wanta
